But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design.
Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry that’s unhappy for a reason is a problem, a client though.
12+
Wind Turbines Installed
48
Cities Connected
738
Solar Panel Installed
999+
Satisfied People
03
Conserve Limited Natural Resources
This is quite a problem to solve, but just doing without text won’t fix it. Using test items of real content and data in designs will help, but there’s no guarantee that every oddity.
When it’s about controlling hundreds of articles, product pages for web shops, or user profiles in social networks, all of them potentially with different sizes, formats, rules for differing elements.
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